For the seventh consecutive year, Allianz has climbed the Interbrand ranking of the 100 most valuable brands in the world. The Allianz brand came 49th in this year’s “Best Global Brands RankingBest Global Brands Ranking”. Increasing the brand value by 6 percent, Allianz can now post a brand value of $10.059 billion for 2017. Allianz started its rise with a brand value of $4.9 billion in 2010.
Allianz’s 2017 growth momentum is similar to brands such as Google, SAP and Gucci, according to the study. “It’s better to lead change than to be led by it. We are transforming a traditional financial group into an agile company by experimenting with new technologies and ways of working. New forms of collaboration and partnerships have proven invaluable,” said Jean-Marc Pailhol, Head of Group Market Management & Distribution.
The focus of the 2017 ranking was on companies that concentrate on customer orientation, employee engagement and new digital technologies. Change is acting rather than reacting, growing rather than maintaining and mastering growth as the world around us changes dramatically in terms of generations and technology.