SAS again tops all predictive and advanced analytics suppliers and data integration suppliers, according to the IDC report, IDC Worldwide Business Intelligence and Analytics Tools Software Market Shares, 2016: Here Comes the Cloud.

SAS held a 30.5 percent market share for 2016 in the advanced and predictive analytics category, well over twice the market share of the next-closest competitor. SAS has led in this category since IDC started tracking the market in 1997. SAS has demonstrated continued growth every year in the category, with 2016 showing a 5 percent revenue growth.

“SAS has been able to retain authority in the advanced and predictive analytics market and continue to grow year over year,” said Dan Vesset, Group Vice President of Analytics and Information Management at IDC. “This is not an easy feat given the rise in the number of competitors entering the market. SAS’ deep roots in advanced analytics and commitment to R&D are two things that help SAS stay at the top of the category.”

In addition, IDC ranked SAS as the 2016 market share leader for analytic data integration software with 21.9 percent market share.

With 2016 revenue of $3.2 billion, SAS reinvests about twice the average of major technology firms back into R&D – 26 percent in 2016, a strategy designed to foster innovation. SAS has offices in 58 countries around the globe with a worldwide customer base of 83,000.

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