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Toyota Motor Corporation (TMC) has announced plans to expand adoption of safety support technologies to further reduce the rate of collisions and announced an expansion of safety awareness activities for customers.

Rear-end collision reduction effects of Toyota Safety Sense1 collision avoidance support packages and Intelligent Clearance Sonar2 (ICS) plus expanded adoption of ICS

Toyota performed independent calculations based on accident data from the Institute for Traffic Accident Research and Data Analysis (ITARDA) and determined that vehicles equipped with the Toyota Safety Sense package experience an approximately 50% reduction in rear-end collisions compared to vehicles without the safety package, while vehicles with both the Toyota Safety Sense P package and ICS (Intelligent Clearance Sonar) experience an approximately 90% reduction compared to vehicles without either feature. Vehicles equipped with Toyota Safety Sense P and ICS are classified in the “wide” Safety Support Car S (or Sapo Car S) category, are recommended particularly for older drivers, and adhere to the Safety Support Car recommendation of a public-private partnership that includes the Ministry of Economy, Trade and Industry (METI) and the Ministry of Land, Infrastructure, Transport and Tourism (MLIT)3. Toyota will increase vehicles equipped with Toyota Safety Sense and ICS, which have proven safety enhancement effects, to approximately 90% of all vehicles sold, including compact cars, by the end of FY2018.

Rear-End Collision Survey Results
Rear-End Collision Survey Results

The accident incidence rate is calculated by dividing the number of accidents by the number of vehicles in operation (converted from the number of vehicles sold based on the timing of sale).

  • Subject vehicle series
    Prius
  • Survey period
    December 2015 – December 2016
  • Survey subjects
    approximately 247,000 vehicles, of which approximately 84,000 were equipped with Toyota Safety Sense P, and approximately 121,000 were equipped with Toyota Safety Sense P and ICS

In addition to expanding the adoption of safety support technologies, Toyota is increasing programs to educate drivers, pedestrians, and others about safety.
“Support Toyota” programs are being conducted in collaboration with dealerships and other organizations with the aim of enhancing customer safety and assurance.

  • In addition to further expansion of ICS test ride events, which started this year at dealerships, Toyota plans to extend the experience of the automated braking feature in Toyota Safety Sense at dealerships, as well. All participating dealership staff will enroll in a licensing program to ensure safe operation and provide thorough information to customers. Toyota wishes to provide opportunities for more customers to experience safety features, and believes that by reaching out to more customers, safety features will be more accurately understood. Initially, Toyota will create a structure for implementation of ICS test rides with the 280 Toyota dealerships nationwide this year. By June 2018, Toyota aims to implement the program at all dealerships that can secure space for the ICS test rides.
  • Toyota will continue the City Firefly Project4, a traffic safety awareness program launched last year with dealerships, and take measures to reduce nighttime accidents.
  • Toyota will conduct other traffic safety awareness programs as part of “Support Toyota” activities.

To develop a safe transportation society, it is necessary to conduct safety-related activities based on the following three pillars: vehicle-based initiatives that lead to the manufacture of truly safe vehicles by incorporating a cycle of activities including accident surveys, analysis of accident causes, and development and commercialization of countermeasure technologies; human-based initiatives such as educational programs for drivers and children; and traffic environment-based initiatives including ITS (Intelligent Transport Systems) measures. To contribute to the elimination of traffic fatalities and injuries―Toyota’s ultimate goal―Toyota will continue its three-pillar approach to efforts addressing people, cars, and the traffic environment.