UPS (NYSE: UPS) announced the appointment of Harld Peters as the new President of UPS China. A UPS veteran with 18 years of logistics experience, Peters will be responsible for leading strategic initiatives across UPS’s package delivery and supply chain operations in China. Peters succeeds Richard Loi, who will be retiring after 26 years of dedicated service with UPS.

“The Belt and Road Initiative (BRI) will continue to open new trade corridors between two of the world’s biggest traders,” said Ross McCullough, President of UPS Asia Pacific. “Harld’s extensive experience working closely with European customers across major industry segments positions him well to bolster UPS’s Chinese customers in their efforts to accelerate growth overseas.”

“As China continues to transform with increased cross-border commerce and with the rise of global markets, I am confident that Harld’s leadership will take UPS to the next level of growth in China,” he added.

“UPS has made significant strides since we started doing business in Asia over 25 years ago,” said Harld Peters, President of UPS China. “Customers demand more from their partners with China’s transformation from a low cost manufacturing model to an innovation-driven economy. I am excited about leading the next phase in our growth, and building upon Richard’s successes in this key market for UPS. Our commitment to helping China go global will be seen in our upgraded global transportation network, rich industry intelligence and expanded service enhancement.”

UPS has set in place a multi-year investment and growth plan for China that is focused on widening and deepening its geographical presence, and improving the customer experience through differentiated service offerings. Earlier this year, the company announced the addition of six stations to its Preferred Full and Less-than-Container Load (FCL and LCL) multimodal rail service between Europe and China. It also announced a joint venture with S.F. Holding, the parent company of S.F. Express, to develop and provide international delivery services initially from China to the US, with expansion plans for other destinations.

Peters formerly served as President of UPS West Europe District, where he led the successful integration of over 10,000 UPS Access Point™ locations, a network of neighborhood stores and businesses that make online shopping and delivery more convenient for customers. He joined UPS in 1999 as a Contract Manager of Supply Chain Solutions in the Netherlands and later assumed various management positions in the Express and Supply Chain Solutions business units throughout Europe, including Vice President of Contract Logistics.